In a major policy shift the Trade Development Authority of Pakistan (TDAP) is going to target markets in Russia and Central Asian Republics for promotion of country’s exports. The new export strategy is based on comparative advantages focusing on developing new products and new markets with an aim to widen the narrow export base. This was stated by Syed Mohibullah Shah, chief executive, Trade Development Authority of Pakistan. He said for the last 30 years “we were neglecting these markets which did not only give us proximity advantage but also held great opportunity for our products which are in great demand.” He said in this connection for the first time a very large trade delegation from Russia is visiting Pakistan from Wednesday (Feb 25, 2009) on an exploratory mission.
The delegation members, he said, would have extensive visits of our manufacturing facilities in Karachi and Faisalabad so that they could have a firsthand information about the range of our products and their quality. Syed Mohibullah said there had been minimal export of around $100 million to Russia whereas their total imports from around the world presently stand at $190 billion. The TDAP chief said there was a great demand of products, like textiles and clothing, poultry, meat, fish and fish products, furniture, footwear, cutlery, fruits and vegetables in Russia and CARs. However, our export figures indicate that we are not exploring these potentials though they are being produced and exported to other markets of the world, he added. Twentyfour leading exporters, he said, have booked with the TDAP to meet the visiting Russian trade delegation. Similarly, Pakistani trade delegation would soon be visiting Russia and by exchange of bilateral delegations and holding of fairs, there would be a substantial increase in exports, he maintained. Another major market, Mohibullah Shah said was the Central Asian Republics (CARs) where there was a great advantage of proximity, besides, the demand of such products which are already being produced and exported by Pakistan in other world markets.
All these CARs are presently getting their supplies of such goods like wide range of textiles and clothing, fruits, fish and fish products, meat, furniture etc from Europe, Turkey and Ukarain.
However, it takes around 15 days for supplies to reach CARs from these countries, he said. The TDAP, he said, would also organize a “Trade Caravan” in summer this year to display Pakistani products in major cities of CARs. The caravan will travel through Karakuram Highway and hold a multi-purpose exhibition. There would also be a Pakistan Festival where heritage, culture, music and art events would be organised in three major cities of CARs.
He hoped that by entering these new markets, Pakistani products affected by hard hit recession in the West would gain because impact of slowdown in economies of these countries was much lesser.
The delegation members, he said, would have extensive visits of our manufacturing facilities in Karachi and Faisalabad so that they could have a firsthand information about the range of our products and their quality. Syed Mohibullah said there had been minimal export of around $100 million to Russia whereas their total imports from around the world presently stand at $190 billion. The TDAP chief said there was a great demand of products, like textiles and clothing, poultry, meat, fish and fish products, furniture, footwear, cutlery, fruits and vegetables in Russia and CARs. However, our export figures indicate that we are not exploring these potentials though they are being produced and exported to other markets of the world, he added. Twentyfour leading exporters, he said, have booked with the TDAP to meet the visiting Russian trade delegation. Similarly, Pakistani trade delegation would soon be visiting Russia and by exchange of bilateral delegations and holding of fairs, there would be a substantial increase in exports, he maintained. Another major market, Mohibullah Shah said was the Central Asian Republics (CARs) where there was a great advantage of proximity, besides, the demand of such products which are already being produced and exported by Pakistan in other world markets.
All these CARs are presently getting their supplies of such goods like wide range of textiles and clothing, fruits, fish and fish products, meat, furniture etc from Europe, Turkey and Ukarain.
However, it takes around 15 days for supplies to reach CARs from these countries, he said. The TDAP, he said, would also organize a “Trade Caravan” in summer this year to display Pakistani products in major cities of CARs. The caravan will travel through Karakuram Highway and hold a multi-purpose exhibition. There would also be a Pakistan Festival where heritage, culture, music and art events would be organised in three major cities of CARs.
He hoped that by entering these new markets, Pakistani products affected by hard hit recession in the West would gain because impact of slowdown in economies of these countries was much lesser.
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